What have gone terribly noticed in this festive season are the bold and huge ads of online stores in print media, mainly the newspapers. Whatever be the language or circulation area of newspapers, they have been found promoting one or the other online brand profusely. We have all seen the big ads of snapdeal and amazon in almost any newspaper. The huge Diwali offers have dominated not only the digital media marketing sites but also the print media.
Significance of using print media for advertisement
The focus of any marketing campaign is to reach maximum number of people or consumers. In India, we know people are aggressively turning towards online shopping. It is also a highly acknowledgeable fact the reach of newspaper is in every house of India. No matter how techy people are getting these days, the preference of newspaper for getting quick look of the top news is still huge. A newspaper with tea or coffee still goes well here. So advertising for products, offers, and services in the newspaper reaches a huge number of people. Those who do not access internet frequently also get to know what all interesting is going in the virtual market. This brings more number of buyers to the online stores. Otherwise the customers of online market were limited to people using internet in their daily lives only.
Tangible Results With Offline Marketing
This year, significant proportion of shoppers have turned out to be online shoppers. In order to grab multiple products are discounted rates and the ease of having home delivery have propelled people to opt for online shopping. Especially the advertisements in newspapers have flooded the online markets with new customers. This festive season has brought mega sales to the reach of many who were unaware of the attractive online offers. The sales that stores were able to make over period of few days earlier, was achieved in just a couple of days due to offline marketing strategy.
Exclusive Results on Gifting Stores
There are many stores exclusively offering gifting solutions for individuals and corporates. The online marketing strategy combined with offline marketing has brought remarkable changes in their sales figures. Though there are many mega players, but the craze and demand for dedicated gifting stores has always been there and its offline promotion has further brought prosperity to them.
